Ernest Waititu of Internews to NGOs: “…when people in the media ask you what you do, you turn to big words like capacity building, integrated services and sustainable development. The great art in communicating with the media is to make the connection with real people whose lives you influence.”
And that’s really what it’s all about! All your good, hard work won’t bring in the support or funding you need if you can’t get people to care.
Mr. Waititu was addressing NGO reps at strategic communications workshop in Nairobi. You can read the full write-up of the workshop on the Internews site.
Promote Your Cause! 