Ensured the smooth running of the news-talk station as it restructured, expanded and re-branded. Significant accomplishments:
- Implemented aggressive sales and marketing strategies, raising revenue by over 150%.
- Spearheaded a series of corporate and CSR events, including a clean-up of Mombasa’s largest markets
- Ran the largest public screening of World Cup 2010 in Mombasa. Leveraged the month-long event to launch an anti-drug abuse campaign, raise Radio Salaam’s profile & triple advertising revenue
- Reinvented the station’s website making it Kenya’s first Kiswahili news site. Introduced live-streaming, further boosting hits by +300 percent
- Launched print, digital, and billboard advertising campaigns in five major towns
- Oversaw complete re-training and upgrading of skills (writing, editing, production and technical training) for over 30 staff members
- Produced the station’s first Staff Manual, first Editorial Policy and its first Salary Harmonization Guide
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